Established in the year 1995, Steel Blue has seen a massive growth over the year. With an aim to create the safest and the most comfortable footwear, they work toward providing only the best product to their customers. The brand is marked by a 60-day money back comfort guarantee that adds to the reputation of it.
At Steel Blue, the team is committed to offering their customer the most comfortable footwear. With suing the latest technology, their boots are high in quality and flexible providing the expected performance from the sports shoes. Their unique and innovative thinking is what sets them apart from rest of the industry. In fact, they have contributed to many innovations in the footwear industry such as the first Aussie brand to manufacture non-metallic safety toe cap, first to create 3 density sole along with Poron: Tri-Sole Comfort Technology, and much more.
Steel Blue has always aimed at offering comfortable footwear to their clients and their unique soling system cushions the feet, hips, lower back and knees from the fatigue. Their comfort technology absorbs shock and gives cushioning to the feet. Additionally, the footwear from Steel Blue work boots helps in preventing the injuries related to stress which is caused to the knees, ankle, spine, and hips. Steel Blue products are also found on the biggest online wholesaler and retailer platform in Australia- Thread and Ink
The success of Steel Blue relies on its customer. They ensure that their environment can prompt people to move forward to achieve their best and have fun while doing it. Just like their products the workplace environment is also flexible and comfortable with a family-oriented culture that stimulates a perfect balance between work and life. They motivate their team to use their strengths and offer an environment that is highly supportive for people to work as a team. They also have a learning and development program that focuses on the requirements of the business and make sure that the people constantly gain new knowledge and expertise. They are highly dedicated to making sure that the people are engaging and working as a team.
Since 2004 Steel Blue has been proudly supporting local WAFL club at Swan District. Not just WA teams they also support sporting clubs and charities all around Australia. Additionally, the revenue from the Response Range of boots funds the Ryan Marron Foundation to facilitate treatment, rehabilitation and care of officers who are injured and their families in need. With the focus on providing the best rather than biggest Steel Blue is certainly a brand to look out for.